Callaway Went Thataway

Callaway Went Thataway is a 1951 American comedy film starring Fred MacMurray, Dorothy McGuire, and Howard Keel. It was written, directed, and produced by Melvin Frank and Norman Panama. Also known as The Star Said No, it was a satire of the television program Hopalong Cassidy.citation needed

Salvation comes in the form of a letter from a real cowboy named Stretch Barnes also played by Keel, who complains that his friends keep making fun of him because of his resemblance to Smoky. After one look at the enclosed photograph, Frye and Patterson travel to see him. They talk a reluctant Stretch into impersonating Smoky, telling him that Smoky is dead.After a dinner with Lorrison and his wife Martha Natalie Schafer, a big fan of the actor, Frye and Patterson get the goahead to launch a marketing campaign. Patterson heads out on a nationwide publicity tour with Stretch. As they spend time together, Stretch falls in love with her and eventually presents her with an engagement ring. She is reluctant to accept it, but he tells her to keep it and put it on only if she ever decides she loves him back. ........

Source: Wikipedia